Use cases

Proof for leaders who cannot miss.

Selected outcomes for founders and product leaders under pressure to deliver: the problem we solved, what we built, and the measurable impact.

Bellosoft case study — 123auto, AutomotiveAutomotive
123auto2026
A multi-tenant SaaS that connects car dealers to every sales channel.
Platform for dealerships to manage and showcase stock, sync with third-party marketplaces, and give managers full audit control — with AI-assisted tools and MCP integrations in progress.
Custom SoftwareAI & AutomationOngoing
Bellosoft case study — AutomaLead, SaaSSaaS
AutomaLead2026
An AI-native CRM built for businesses that outgrew generic tools.
AutomaLead is an AI-powered CRM for small and medium-sized businesses — visual pipeline, automatic lead prioritisation, automated follow-ups and plain-English reporting. Built to replace spreadsheets without the complexity of enterprise tools.
AI & AutomationOngoing
Bellosoft case study — Mortgage Propeller, FintechFintech
Mortgage Propeller2025
MARY — the AI voice assistant that qualifies mortgage applicants before a broker picks up the phone.
MARY is an AI voice assistant built for Mortgage Propeller — a real-time speech-to-speech agent that handles initial applicant qualification, matches them to an available FCA-authorised broker, creates the customer record, and books the call, all without human involvement.
Custom SoftwareAI & Automation3 months
Bellosoft case study — Moran's Catering, Food & BeverageFood & Beverage
Moran's Catering2025
Premium food e-commerce built for a genuine dining experience.
Moran's Catering e-commerce platform — a NopCommerce build delivering a premium direct-to-consumer channel, with curated product storytelling, order management, and a buying experience that reflects the quality of the brand.
Web & CommerceOngoing
Bellosoft case study — AutomaPost, SaaSSaaS
AutomaPost2025
Social media content — generated, designed and published by AI.
AutomaPost is a SaaS platform built for marketing agencies. Context-aware AI writes the copy, creates the visuals and publishes across Instagram, LinkedIn, Facebook and X — from one dashboard, for every client.
AI & AutomationOngoing
Bellosoft case study — Sentel, TelecommunicationsTelecommunications
Sentel2024
Operational data analytics that actually cuts through the noise.
CA3 is a platform built to optimise complex call centres' operational processes analytics — advanced data and communications visualization and insights that promote efficiency across workflows.
Custom Software12 months
Bellosoft case study — Moran's Catering, Food & BeverageFood & Beverage
Moran's Catering2024
A food production system that connects multiple production centres, every store, and every order.
Custom food production and ERP system for Moran's Catering — replacing Excel-based operations across multiple production centres with a unified platform covering production planning, recipe and batch management, inventory, supplier orders, dispatch, traceability, and integrations with Sage, Bartender label printing, and Philips Hue production lighting.
Custom Software12 months
Bellosoft case study — Greyhound Racing Ireland, Sports & BettingSports & Betting
Greyhound Racing Ireland2023
The official digital home of Irish greyhound racing.
Web application for the Greyhound Racing Ireland — event following, racing results, and fan engagement features built on a modern .NET stack with intuitive UX.
Custom Software12 months
Bellosoft case study — LogicCloud, SaaSSaaS
LogicCloud2023
An ERP built for what off-the-shelf systems can't cover.
Custom ERP for UK/IRE markets with plugin-based customisation, integrations with e-commerces, CRMs and online marketplaces, and business logic no generic system would accommodate.
Custom SoftwareAdvisory24 months
Bellosoft case study — BarkingBuzz, Sports & BettingSports & Betting
BarkingBuzz2023
Greyhound racing betting in your pocket.
Mobile app for watching and betting on greyhound races — intuitive, engaging features that make racing accessible to new and existing fans.
Mobile Apps6 months
Bellosoft case study — Indie Trade, MarketplaceMarketplace
Indie Trade2022
A marketplace built around local commerce, not algorithms.
Online platform connecting small business owners with nearby buyers — a deliberate alternative to large marketplace platforms, focused on local economic development.
Custom Software24 months
Bellosoft case study — Luso Spas, RetailRetail
Luso Spas2022
Making quality hot tubs accessible — without the premium markup.
E-commerce for one of the UK's most affordable hot tub retailers, balancing product quality communication with competitive pricing across a large catalogue.
Web & Commerce10 weeks
Bellosoft case study — KPCM Display, Health & SafetyHealth & Safety
KPCM Display2022
A vast health and safety sign catalogue built to convert.
E-commerce for a Northern Irish H&S signage company serving the UK and Republic of Ireland — comprehensive product range with clear categorisation and direct-to-customer purchasing.
Web & Commerce3 months
Bellosoft case study — Cibisani, Pet & Animal HealthPet & Animal Health
Cibisani2022
Natural pet treats with science behind every ingredient.
E-commerce for a Brazilian natural pet snack brand — products built around sustainable, scientifically proven food sources with a focus on pet health and disease prevention.
Web & Commerce8 weeks
Bellosoft case study — Auto Elite, AutomotiveAutomotive
Auto Elite2022
A mobile tool that puts the full stock in every seller's hands.
App for a Volkswagen dealership to manage sales, access vehicle information instantly, and share specs with customers — built to speed up the showroom floor.
Mobile Apps3 months
Bellosoft case study — Awesome Machine, GamingGaming
Awesome Machine2022
A Rube Goldberg puzzle game with real physics.
Mobile game inspired by The Incredible Machine — simulated physics, trampolines, explosives, and contraptions that reward creative thinking.
Mobile Apps8 months
Bellosoft case study — FBA (Força Brasil Agrícola), AgricultureAgriculture
FBA (Força Brasil Agrícola)2022
A fertiliser market reference, built for scale.
Digital presence for a 10-year-old Brazilian fertiliser business working with rural producers and over 30 specialist agronomists across multiple crop types.
Web & Commerce8 weeks
Bellosoft case study — Trend Movelaria, Furniture & DesignFurniture & Design
Trend Movelaria2021
Solid wood furniture with a minimalist soul.
Brand website for a Brazilian sustainable solid wood furniture producer — signed pieces by Pedro Mendes and Estúdio Madeira, built around a clean, product-focused aesthetic.
Web & Commerce6 weeks
Bellosoft case study — Gemini, ManufacturingManufacturing
Gemini2021
Adhesives and extrusions for the UK and Ireland, clearly presented.
Product website for a manufacturer of high-quality adhesives and flexible extrusions — communicating technical performance standards and competitive positioning to trade buyers.
Web & Commerce6 weeks
Bellosoft case study — Mortgage Propeller, FintechFintech
Mortgage Propeller2020
The mortgage platform that took a fintech from zero to thousands of applicants.
End-to-end mortgage platform for an FCA-authorised fintech startup — a public-facing applicant portal with digital fact-find, and an internal broker system for advisors to manage cases, track compliance, and book client calls.
Custom Software12 months
Bellosoft case study — Love Pizza, Food & BeverageFood & Beverage
Love Pizza2020
Belfast's favourite pizza, now with a great ordering experience to match.
Mobile ordering app for a popular Belfast pizza delivery restaurant — reinforcing their high standard of customer service with a smooth digital experience.
Mobile Apps10 weeks
Bellosoft case study — Ashleigh Contracts, Civil EngineeringCivil Engineering
Ashleigh Contracts2019
Marine civil engineering, from harbour works to remote island sites.
Institutional website for a specialist marine civil engineering firm with a track record across UK and Ireland — including works on the Aran Islands, Shetland, and the Orkneys.
Web & Commerce6 weeks
Bellosoft case study — Early Years, EducationEducation
Early Years2019
Day-to-day nursery management, with development reports parents actually read.
iOS app for nurseries to track daily activities, manage children's development, and generate comprehensive reports that keep parents in the loop.
Mobile Apps5 months
Bellosoft case study — Trailertek, Transport & LogisticsTransport & Logistics
Trailertek2018
Ireland and Northern Ireland's go-to trailer distributor, online.
E-commerce for the Brian James Trailers distributor across ROI and NI — serving both commercial clients and local government bodies with a trusted product range.
Web & Commerce12 weeks
Bellosoft case study — Lowes of Larne, AutomotiveAutomotive
Lowes of Larne2018
Over 30 years of car buying expertise, now with a digital presence to match.
E-commerce and dealership platform for a long-established Northern Irish car retailer — covering vehicle sales, servicing, and the full customer journey online.
Web & Commerce8 weeks
Bellosoft case study — Crumlin Integrated College, EducationEducation
Crumlin Integrated College2017
A first-class school, with a digital presence that reflects it.
Website for a Belfast integrated college — designed to serve families, students, and the community with clear information and a welcoming digital experience.
Web & Commerce4 weeks
Bellosoft case study — Harmoniza, HealthcareHealthcare
Harmoniza2017
Modern dentistry, made approachable.
Website for a multidisciplinary dental clinic — combining technology and expertise communication with a patient-friendly experience that converts visits into bookings.
Web & Commerce4 weeks

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